Demand forecasting and management practices

The book "Demand Forecasting and Management Practices" by LAP Lambert Academic Publishing offers a comprehensive examination of methods for demand forecasting and management in the fast-moving consumer goods sector, particularly in unstable economies like Zimbabwe. Both experimental and descriptive research designs are employed to gather quantitative data. The study emphasizes the importance of demand forecasting for production planning and setting targets. It identifies challenges such as political influences, technological deficits, and market fluctuations that can affect the accuracy of demand forecasts. However, these challenges can be mitigated through frequent and short-term forecasting, as well as involving customers in the forecasting process. The book is aimed at professionals and students who wish to gain a deeper understanding of the dynamics of demand forecasting in business.