Redesigning Thinking

"Redesigning Thinking" by Clive Grinyer is a groundbreaking professional book that explores the concept of service design. In a world often perceived as chaotic and confusing, Grinyer offers a clear approach to creating more humane and effective solutions through design. He examines the entire customer process, from the initial contact to the final interaction, and demonstrates how each of these phases can be designed to be user-friendly and relevant. Through inspiring stories and examples from around the globe, he illustrates how design methods combine data and research to develop creative problem-solving strategies. This book is aimed at executives, designers, and students who wish to change their mindset and develop products and services that provide genuine value to users. It is a call for reflection and active shaping of a better future.