Database Marketing in der Anwaltskanzlei

"Database Marketing in the Law Firm" is the first German work that opens up to the lawyer the instrument of database-supported marketing already successfully used in the economy. A "must" for every lawyer, to whom new possibilities of client management and their legal framework are shown here in a practical manner. The methods of the customer value analysis are treated descriptively. Likewise the following measure planning particularly for attorneys. The lawyer market is thoroughly analyzed and strategies specific to the law firm are presented. In detail, the author answers which sources of information can be used as a basis for database marketing in the lawyer's business, which analyses can be carried out and which measures can be taken. In addition, questions about data protection in the law office and its control are also addressed.