Data Analytics im Mittelstand

Poor data quality in companies leads to high costs and distorts analysis results. Medium-sized enterprises are particularly affected, as they find it difficult to compensate for wrong decisions due to their limited resources. Given the large volumes of data, decision-making must be supported—not only by information technologies but also by humans. This book demonstrates how formalized information gathering and the decision-making based on it can become a competitive advantage for medium-sized businesses. The authors provide insights into the topic of "Big Data" and illustrate its concrete application in practice.