Das Touchpoint-Unternehmen

Author text
Anne M. Schüller is a management thinker, keynote speaker, ten-time book and bestseller author and business coach. The business administration graduate is considered Europe's leading expert for loyalty marketing and customer-focused management. She is one of the most sought-after speakers in German-speaking countries and is a guest lecturer at several universities. She received the Swiss Business Book Award 2008 for her book "Kundennähe in der Chefetage" and her current book "Touchpoints" was named "Mittelstandsbuch des Jahres" (SME Book of the Year) and was awarded the German Trainer Book Award 2012. She regularly writes columns and specialist articles in the business and trade press. When it comes to the customer, she is one of the most cited experts. Its clientele includes the elite of the business world.

Flap text
In the digitalised business world, it is a matter of cleverly using the numerous interaction points between employees, managers and customers. Anne M. Schüller has already proven with her successful predecessor book that the so-called Touchpoints hit the nerve of companies and management levels. Her new book focuses on employee leadership and internal touchpoint management. It presents instruments with the help of which the new world of work can be successfully mastered. Touchpoint companies have not only attracted the best applicants, increased the excellence of their employees and strengthened their emotional attachment to the company, they have also triggered a wave of positive word of mouth both internally and externally. The book is exciting and innovative, yet as theoretical as necessary and as practical as possible. Examples, suggestions, hints and tips make it an entertaining and instructive read.