Das Richtige tun

Many are aware that we urgently need a more humane economy. An economy that is not solely committed to economic progress, but also to human progress. The motto is to do not only what is profitable, but also what is humanly "right." However, this is not easy. The more complex our world becomes, the more challenging it is to act "correctly" from both an economic and a human perspective. Decisions often turn into dilemmas, which can be disheartening. This book outlines ways to courageously confront this conflict of values and interests within companies.

In light of pressing societal challenges, the question is explored of how economic and human-ethical orientations can go hand in hand in businesses. The fundamental thinking and evaluation logic of corporate management is put to the test.

Günter Müller-Stewens and Eva Bilhuber aim to provide space for a multifaceted examination with their intentionally different perspectives and to inspire reflection without a definitive conclusion. The book is intended to encourage all those who also believe that a more humane form of doing business and economic success are not mutually exclusive.