Das Pinguin-Prinzip

The bestseller on Change Management by renowned Harvard professor John Kotter and German consultant Holger Rathgeber - expanded and newly equipped: The Iceberg is Melting. The penguin colony is in danger. But at first, no one wants to hear the bad news - until some penguins recognize the urgency, form a team, and search for a way out. This humorous business fable has the power to open our eyes. And not only that: The Penguin Principle imparts strategies for success in professional and everyday life. The penguins show us how to rethink during times of crisis, confront change, and muster the courage for new beginnings. They demonstrate how we can master difficult situations and achieve our goals through unconventional means.