Das Pinguin-Prinzip

The bestseller on Change Management by renowned Harvard professor John Kotter and German business consultant Holger Rathgeber - now expanded and newly equipped: "Our Iceberg Is Melting." The penguin colony is in danger. But at first, no one wants to hear the bad news - until some penguins recognize the urgency, form a team, and search for a way out. This humorous business fable has the power to open our eyes. And not only that: The Penguin Principle conveys strategies for success in professional and everyday life. The penguins demonstrate how we can rethink during crises, face change, and muster the courage to embrace the new. They show us how to navigate difficult situations and achieve our goals through unconventional means.