Das persönliche Gespräch: Fundraising durch Überzeugung

Major donations and corporate contributions are among the most important success factors in fundraising and require special approaches during acquisition. Only through targeted and personal communication can major donors and business leaders be won over as supporters. Step by step, Andreas Schiemenz – who has extensive experience in fundraising for major donors and corporations in various non-profit organizations – explains how to find and select the right contacts, develop an individual communication strategy, efficiently follow up on conversations with potential donors, and how to turn givers into long-term supporters. The structural processes involved in the work of donation organizations are examined, along with practical implementation illustrated by numerous real-life examples. Fundraising brings happiness to people – the donors, the fundraisers, and the individuals who benefit from the funded projects. The second edition has been updated to include new conversation examples and an additional chapter.