Das "öffentliche" Auto

CarSharing as the public car has its particular strengths precisely in those areas in which public transport has its typical system disadvantages: in the transport of large quantities of goods, in shopping and leisure traffic or in the urban area. It closes the gap between the existing means of transport of the environmental alliance and is suitable for making a significant contribution to sustainable urban and transport development. Through the cooperation of public transport and CarSharing, the cooperation partners have the opportunity to complement their existing service offer both spatially and temporally, to develop new customer potentials for each other and to achieve an image gain as a modern mobility service provider. The synergy effects can best be exploited through joint advertising and customer care. The book is addressed to public V.