Das Digital Transformer's Dilemma
German, Marlies Ferber, Andreas Reiter, Caroline Frankenberger, Andreas Schieberle, Markus Schmidt, 2021Free shipping starting at 50.–
Bring your business into the digital age without compromising your core operations! In their book, the authors demonstrate how companies can become more digital with new and innovative products and services while simultaneously advancing their core business. The book explains how to find the challenging balance between building a new (digital) business and revitalizing - and digitizing - the existing one.
The core of the book focuses on the actual implementation of digital transformation in both business areas and provides concrete tips, tricks, tools, and action plans across six key dimensions:
"The Digital Transformer's Dilemma" is a highly visual book, filled with dozens of engaging illustrations that bring the concepts on each page to life. Based on over 100 interviews with executives from leading companies and smaller hidden champions, numerous enlightening case studies, and the authors' own experiences from working in international management consulting and years of academic experience, the book illuminates the fundamental principles that leaders and businesspeople need to transform traditional, established companies into digital, future-ready enterprises.
Language | German |
topic | Economy & Law |
Subtopic | Marketing |
Author | Andreas Reiter, Andreas Schieberle, Caroline Frankenberger, Markus Schmidt, Marlies Ferber |
Number of pages | 464 |
Book cover | Hard cover |
Year | 2021 |
Item number | 16421290 |
Publisher | Wiley VCH |
Category | Reference books |
Release date | 2.6.2021 |
topic | Economy & Law |
Subtopic | Marketing |
Language | German |
Author | Andreas Reiter, Andreas Schieberle, Caroline Frankenberger, Markus Schmidt, Marlies Ferber |
Year | 2021 |
Number of pages | 464 |
Edition | 1 |
Book cover | Hard cover |
Year | 2021 |
CO₂-Emission | |
Climate contribution |
Height | 240 mm |
Width | 170 mm |
Weight | 984 g |
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