Das David-Konzept

Markus Mingers, as a consumer protection lawyer, has experienced nearly everything one can encounter when advocating for the rights of consumers against seemingly stronger entities like banks, insurance companies, or car manufacturers. In the many conflicts he has fought for his clients, he often felt like David facing the overwhelmingly superior and seemingly invincible Goliath. One thing he repeatedly discovered was that it was not just his expertise that allowed him to win these battles, but a very specific way of thinking and acting – the David Concept. This concept, consisting of 14 universal and universally applicable principles of success, has been summarized by Markus Mingers in his book. In it, he not only shows you what inner attitudes, ways of thinking, and types of actions promote success, but also what mindsets, behavior patterns, and beliefs have the opposite effect – and provides useful tips on how to combat them. Live by the David Concept, and success will come naturally!.