Customer Experience

C. Shaw, Q. Dibeehi, S. Walden, 2010
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Product details

The book "Customer Experience" offers a comprehensive analysis of the crucial role that customer experience plays in today's business world. The authors, S. Walden, Q. Dibeehi, and C. Shaw, examine the growing trends in experiential psychology, social media, and neuroscience, and their impact on customer experience. In an era where consumers and businesses choose between competing brands, understanding these trends is deemed essential for gaining preferences, loyalty, and market share. The book is aimed at professionals and decision-makers who wish to better understand and strategically leverage the dynamics of customer experience. It provides valuable insights and practical approaches to enhance customer engagement and create a positive brand experience.

Key specifications

Author
C. Shaw, Q. Dibeehi, S. Walden
Year
2010
Book cover
Paperback

General information

Item number
55813727
Publisher
Springer
Category
Reference books
Release date
11.3.2025

Book properties

Author
C. Shaw, Q. Dibeehi, S. Walden
Year
2010
Book cover
Paperback

Voluntary climate contribution

CO₂ emissions
0.5 kg
Climate contribution
CHF 0.11

30-day right of return if unopened
No warranty

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  • 55.Penguin Random House
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