Customer Centricity

German, Annette Wolf, Mahmut Arica, 2025
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The textbook "Customer Centricity" by authors Annett Wolf and Mahmut Arica offers a comprehensive introduction to customer-oriented management. It covers both fundamental concepts and practical applications that are relevant for companies looking to align their strategies with the needs and desires of their customers. With a clear focus on social sciences, the book provides valuable insights and methods to strengthen customer loyalty and increase satisfaction. The paperback binding and the clear structure of the book make it an appealing and easily accessible resource for professionals and students alike. With 130 pages, it offers a concise yet in-depth analysis of the topic and is written in German. "Customer Centricity" is an essential reference work for anyone involved in optimizing customer relationships and developing customer-oriented strategies.

Key specifications

Language
German
topic
Economy & Law
Subtopic
Marketing
Author
Annette Wolf, Mahmut Arica
Number of pages
131
Book cover
Paperback
Year
2025
Item number
55046133

General information

Publisher
Springer
Category
Reference books
Release date
2.3.2025

Book properties

topic
Economy & Law
Subtopic
Marketing
Language
German
Author
Annette Wolf, Mahmut Arica
Year
2025
Number of pages
131
Book cover
Paperback
Year
2025

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30-day right of return if unopened
24 Months Warranty (Bring-in)
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    0.1 %
  • 44.Beck C.H.
    0.2 %

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  • 44.Kösel
    0.8 %
  • 44.SCM
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  • 44.Ullstein
    0.8 %
  • 44.Urban & Fischer
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