CSR und Produktmanagement

Consumers are increasingly making their product choices based on socio-ecological product attributes. This book addresses relevant theoretical and practical questions surrounding the interconnected topics of "CSR" and "Product Management." Planning and designing products responsibly according to a professional CSR approach primarily requires an integrated and holistic view of the entire product lifecycle. To achieve credibility in the field of CSR, a well-thought-out and appropriately structured product management is an essential prerequisite for success. The authors and experts of this book demonstrate how to incorporate socio-ecological aspects into product management and provide insights into the challenges and solutions of various functional areas, industries, and research.