Crossmedia-Strategien

Customer needs are changing rapidly. Therefore, cross-media dialogue with customers – targeted communication and interaction across various media – is today one of the key competencies of companies.

Concrete examples from Deutsche Post AG, MindMatics AG, TNT, and Club Bertelsmann vividly illustrate the management of cross-media dialogue campaigns in this book:

• Mobile marketing and permission marketing
• Direct marketing via email – opportunities for new target groups
• Cross-media dialogue in customer acquisition
• The m-flex project – customized car catalogs
• One-to-one marketing on the internet

A useful read that highlights forward-looking trends.

Prof. Bernd Kracke holds the chair for electronic media at the Hochschule für Gestaltung in Offenbach and is the president of the German Direct Marketing Association (DDV). The authors are experienced practitioners and experts.

A book from the series 'Direct Marketing - Knowledge for Professionals' by the German Direct Marketing Association DDV, edited by Holger Albers, Heinz Fischer, and Heinrich Holland.