Crossmedia

German, Niklas Mahrdt, 2013
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There are always advertising campaigns that make it to the talk of town. Usually this is only possible through originality and a sophisticated cross-media campaign. Crossmedia, when used correctly as a strategy, can also shake up consumer-enthusiastic target groups: through themes, ideas and, last but not least, humour! Niklas Mahrdt shows how to plan and implement a campaign crossmedia and how to harmonize it with the brand management of the respective company. The practical instructions can also be implemented for small and medium-sized companies.

Key specifications

Language
German
topic
Economy & Law
Subtopic
Marketing
Author
Niklas Mahrdt
Number of pages
216
Book cover
Paperback
Year
2013
Item number
7323844

General information

Publisher
Springer
Category
Reference books
Release date
14.11.2013

Book properties

topic
Economy & Law
Subtopic
Marketing
Language
German
Author
Niklas Mahrdt
Year
2013
Number of pages
216
Edition
1
Book cover
Paperback
Year
2013

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Climate contribution

Product dimensions

Height
240 mm
Width
160 mm

30-day right of return if unopened
24 Months Warranty (Bring-in)

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