Crossing the Chasm, 3rd Edition

English, Geoffrey A. Moore, 2014
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Product details

Examines marketing strategies for high-tech products, providing advice for technology companies on how to increase their market share more rapidly when new technologies are introduced to consumers.

Key specifications

Subtopic
Marketing
Language
English
Author
Geoffrey A. Moore
Year
2014
Number of pages
288
Book cover
Paperback

General information

Item number
9294198
Publisher
HarperCollins
Category
Reference books
Manufacturer No.
9780062292988
Release date
28.1.2014
Sales rank in Category Reference books
1281 of 503611

Book properties

Subtopic
Marketing
Language
English
Author
Geoffrey A. Moore
Year
2014
Number of pages
288
Edition
3
Book cover
Paperback

Sustainability

Sustainability
Recycled materials
Sustainability label
FSC mix

Voluntary climate contribution

CO₂ emissions
0.17 kg
Climate contribution
CHF 0.11

Product dimensions

Height
203 mm
Width
134 mm
Weight
218 g

Package dimensions

Length
20.50 cm
Width
14.80 cm
Height
1.80 cm
Weight
214 g

30-day right of return if unopened
No warranty
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