CRM im Direktmarketing

German, Martin Nitsch, Henry Holland, Holger Kuhfuss, Christian Huldi, 2012
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Product details

The book presents the fundamental idea of Customer Relationship Management as a strategic approach to planning, managing, and executing interactive processes with customers. This practical guide addresses the concept of CRM from a marketing perspective and demonstrates its implementation in direct marketing through numerous case studies.

Key specifications

Language
German
topic
Social sciences
Author
Christian Huldi, Henry Holland, Holger Kuhfuss, Martin Nitsch
Number of pages
172
Book cover
Paperback
Year
2012
Item number
7198264

General information

Publisher
Gabler
Category
Reference books
Release date
10.1.2018

Book properties

topic
Social sciences
Language
German
Author
Christian Huldi, Henry Holland, Holger Kuhfuss, Martin Nitsch
Year
2012
Number of pages
172
Book cover
Paperback
Year
2012

Voluntary climate contribution

CO₂-Emission
Climate contribution

30-day right of return if unopened
24 Months Warranty (Bring-in)

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Warranty score

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  • Gabler
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  • 1.Anaconda
    0 %
  • 1.Ariston
    0 %
  • 1.Avery Publishing Group
    0 %
  • 1.Beltz
    0 %

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  • 1.HarperCollins
    0 days
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Return rate

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  • Gabler
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  • 1.Beltz
    0 %
  • 1.DTV
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  • 1.DuMont
    0 %
  • 1.Hachette
    0 %
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