Crashkurs BWL

The authors explain the fundamentals of business administration to professionals and career changers in an easily understandable way. They outline the basic structure of a business, important management methods, and the fundamentals of personnel management, marketing, and corporate financing. Numerous practical examples help you directly apply theoretical knowledge to everyday work.

Contents:

• How to effectively manage a company
• Marketing: How the product reaches the customer
• Basics of the performance economic process
• Personnel management: How to recognize and promote the potential of your employees
• Financial management: Business accounting, cost accounting, and annual financial statements
• New: Personnel marketing with active sourcing, corporate culture, digitalization, and VUCA

Online work aids:

• An overview of the most important basic terms in business administration
• Calculation examples and checklists
• Useful calculators such as liquidity planners and contribution margin calculators.