Corporate Social Responsibility im Inbound-Tourismus

The concept of Corporate Social Responsibility (CSR) has gained increasing importance in recent years. In light of growing ecological and social issues, new challenges posed by advancing globalization, and not least the rising public awareness of sustainable development, the societal responsibility of companies in the economy, society, and politics is becoming ever more relevant. This work examines the operationalization of CSR within a specific economic sector: tourism. The travel industry has been experiencing a significant boom for years and is now one of the fastest-growing sectors of the economy. Incoming agencies within this sector have rarely been considered active CSR players. This work provides a thorough analysis of the theoretical CSR concept in tourism and develops a CSR system for tourist incoming agencies using Costa Rica as a case study.