Corporate Film

Advertising, product, image, training, trade fair or event films - corporate film is booming and the visual presence of companies and organisations continues to gain in importance. Peter Benkowitz offers a compact guide for professional planning and realisation from the first briefing to the final acceptance. Using tried and tested examples, he gives an unbiased insight into the production of a corporate film and his everyday work. He does not mince his words, but speaks plainly. He brings all the important key facts for his own work to the point and shows what pitfalls there are: How do I communicate with the client? Which medium is best suited for their project? How are the tasks distributed within the production? What makes a good exposé or script? How do I calculate an offer and what do I have to look out for when concluding a contract? Absolute practicality, helpful tips from over 20 years of professional experience and numerous exercises to try out for yourself make this book an indispensable workbook for filmmakers. The structure of the book is based on the workshops the author has successfully given since 2005 at Bavaria, the Münchner Filmwerkstatt, various film houses and most recently at his own Corporate Film Academy Munich.