Corporate Design

German, English, Odo-Ekke Bingel, 2022
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Product details

Corporate design refers to all components that together make up a brand's identity. It conveys the unique characteristics of the company or institution, captures the attention of the target audience, and provides orientation. From logo design to color schemes, typography, layout grids, and visual language, the success of a corporate design lies in its recognizability across as many channels as possible.

Today, these visual identities are also characterized by their flexibility, modularity, and generativity, meaning they are not only concise but also variable. Therefore, a flexible design of all elements is essential to adapt them to specific requirements. The current corporate designs and brandings from Germany presented in this book are pioneering and impress due to their conceptual innovation, design expertise, and craftsmanship perfection.

Key specifications

Language
English, German
topic
Architecture
Subtopic
Architecture
Author
Odo-Ekke Bingel
Number of pages
240
Book cover
Hard cover
Year
2022
Item number
21630882

General information

Publisher
Niggli
Category
Reference books
Release date
15.8.2022

Book properties

topic
Architecture
Subtopic
Architecture
Language
English, German
Author
Odo-Ekke Bingel
Year
2022
Number of pages
240
Edition
1
Book cover
Hard cover
Year
2022

Voluntary climate contribution

CO₂-Emission
Climate contribution

Product dimensions

Height
200 mm
Width
260 mm
Weight
994 g

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