Corporate Design

Your role as a Corporate Designer involves overseeing the entire visual appearance of a brand or company. In addition to traditional print media, the focus of corporate design today is on the creation of digital products, platforms, and websites. You will naturally design, advise your clients, and conduct market research as well as target group analyses. This is a thoroughly demanding task, for which our handbook will assist you. It guides you step by step through the major themes and requirements of corporate design. It explains the goals, concepts, and processes involved in creating a successful corporate design and demonstrates, both theoretically and through practical examples, how to design effective corporate design elements (logo, corporate type, corporate color...) and apply them to print and digital media. Concrete, comprehensive, and up to date – the handbook for modern corporate designers.

Contents include:

• Corporate Design and Corporate Identity – Definitions
• Corporate Design Process: Briefing, Target Group Analysis, Market Analysis, Brand Development
• Setting up a Corporate Design
• Designing Corporate Design: Logos, the Right Font, Corporate Colors, Visual Language, Grid
• Presenting Corporate Design
• CD Manual
• Redesign
• Corporate Design 4.0: Corporate Design and Social Media, Web Design, and UX
• Dynamic Corporate Design
• Law in Corporate Design.