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Peter Lang

The book "Corporate Communication" by Peter Lang offers a comprehensive analysis of the role of communication in organizations that are situated in a rapidly changing global landscape. It highlights how new communication technologies and global networks influence communication strategies within companies. At a time when communication has become more complex and strategic, the importance of effective communication for the success and health of organizations is emphasized. This work builds on the authors' previous book and examines the essential communication needs that arise during various phases in the life cycle of organizations, including mergers, structural changes, and innovations. It demonstrates how corporate communication can function as a strategic business tool to create value and minimize potential risks.

Actual product image Corporate Communication (Peter B. Hirsch, Michael Goodman, 2014)

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