Controlling im Handel

The new edition of this work has not only undergone extensive updates. Rather, it has been expanded in a valuable and interesting way with two new contributions. In the second part of the book on the topic of control models, a new contribution takes into account the increasing importance of digitization. Classical business models are in a state of flux, and with them the demands on corporate management are changing, presenting entrepreneurs with new challenges. The contribution to "Controlling of Multichannel Business Models" takes up these challenges and develops solution concepts for the controlling of business models which follow a multichannel strategy.