Content Marketing mit Corporate Blogs - inkl. Arbeitshilfen online
German, Meike Leopold, 2019Product details
Blogging is one of the most effective tools in content marketing. Corporate blogs are therefore a central component in the communication mix and a must for companies. The author explains how to generate content that really interests your customers.Contents:Communication strategy for a corporate blog Setting up a blog editorial teamCreating effective blog postsInternal and external networking of blogsMeasuring successSummary and statements on the blogs presentedWorking aids online:Strategy questionnaireDetailed blog check10 success factorsCase studies (e.g. DATEV).
Language | German |
topic | Social sciences |
Author | Meike Leopold |
Number of pages | 239 |
Book cover | Paperback |
Year | 2019 |
Item number | 14384571 |
Publisher | Haufe |
Category | Reference books |
Release date | 26.11.2020 |
topic | Social sciences |
Language | German |
Author | Meike Leopold |
Year | 2019 |
Number of pages | 239 |
Book cover | Paperback |
Year | 2019 |
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