Content Marketing mit Corporate Blogs - inkl. Arbeitshilfen online

Blogging is one of the most effective tools in content marketing. Corporate blogs are therefore a central component of the communication mix and a must for companies. The author explains how to generate content that truly interests your customers. Topics include: communication strategy for a corporate blog, building a blog editorial team, creating effective blog posts, internal and external networking of blogs, measuring success, conclusion, and statements on the presented blogs. Online resources: strategy questionnaire, detailed blog check, 10 success factors, case studies.