Contemporary Strategy Analysis

The updated new edition of the classic textbook on strategic analysis addresses the emerging challenges that companies face in an increasingly complex and dynamic environment. As a market-leading title worldwide in higher undergraduate and MBA courses, "Contemporary Strategy Analysis" combines a rigorous approach to analyzing business strategies with highly relevant examples from current practice and an extensive collection of case studies. With a lively narrative style, experienced strategist and lecturer Robert M. Grant introduces students to some of the latest thinking in the field of strategy while addressing the strategic issues that companies face today. The twelfth edition of "Contemporary Strategy Analysis" is designed to be accessible to students from diverse backgrounds with varying levels of experience. It builds on the tradition of clarity in presentation, emphasis on practicality, and focus on the fundamentals of value creation and appropriation. A wide range of contemporary topics is presented alongside fully integrated business models, real-world examples of business model innovations, and practical tools for formulating and implementing business strategies. The twelfth edition of "Contemporary Strategy Analysis" remains the ideal textbook for core strategy courses in business administration, management, and MBA programs, as well as for executive courses on competitive strategy, corporate strategy, and management consulting skills. It is also a valuable resource for managers, business owners, entrepreneurs, and other professionals responsible for the strategic direction of a modern company.