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Contagious

English, Jonah Berger, 2014
was CHF11.70
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Product details

"Contagious" by Jonah Berger is a non-fiction book that explores the dynamics of word-of-mouth in the digital age. It provides in-depth insights into how products, ideas, and behaviors can become contagious. The book is written in English and was published in 2014. With a length of 256 pages, it addresses key topics in marketing and business. Its compact size of 19.8 cm in height and 13 cm in width makes it a handy companion for professionals and enthusiasts alike. Weighing 182 grams, it is also easy to carry. In this work, Berger analyzes various factors that contribute to certain content going viral and offers practical tips on how to implement these insights into one's own marketing strategy. "Contagious" is thus a valuable resource for anyone looking to understand how to capture attention and spark lasting conversations in today's digital landscape.

Key specifications

topic
Economy & Law
Subtopic
Marketing
Language
English
Author
Jonah Berger
Year
2014
Number of pages
256

General information

Item number
7641432
Publisher
Simon & Schuster
Category
Reference books
Release date
30.12.2013

Book properties

topic
Economy & Law
Subtopic
Marketing
Language
English
Author
Jonah Berger
Year
2014
Number of pages
256

Voluntary climate contribution

CO₂ emissions
0.18 kg
Climate contribution
CHF 0.11

Product dimensions

Height
193 mm
Width
127 mm
Weight
186 g

Package dimensions

Length
20.20 cm
Width
13.10 cm
Height
2.10 cm
Weight
177 g

30-day right of return if unopened
No warranty
1 additional offer

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Warranty score

How often does a product of this brand in the «Reference books» category have a defect within the first 24 months?

Source: Digitec Galaxus
  • 69.Pocket
    0.3 %
  • 69.Reinhardt Ernst
    0.3 %
  • 69.Simon & Schuster
    0.3 %
  • 69.Thames & Hudson
    0.3 %
  • 77.Helbing & Lichtenhahn
    0.4 %

Warranty case duration

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  • Simon & Schuster
    Not enough data
  • An der Ruhr
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  • Anaconda
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  • Ariston
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Return rate

How often is a product of this brand in the «Reference books» category returned?

Source: Digitec Galaxus
  • 77.Pearson Education
    1.7 %
  • 80.Nikol
    1.8 %
  • 80.Simon & Schuster
    1.8 %
  • 82.Thieme
    1.9 %
  • 83.Haupt
    2 %
Source: Digitec Galaxus