Consumer Policy from Below

"Consumer Policy from Below" is a specialized book that examines the development and perception of consumer policy in Germany since the 1950s. It sheds light on the prevailing notion that consumer policy is primarily understood as a state-initiated measure that operates from top to bottom. The book questions this perspective and addresses the role of civil society initiatives and new consumer organizations that operate closer to the needs of citizens. It argues that the state’s viewpoint often neglects the diverse and frequently underappreciated contributions of smaller consumer initiatives. Through the analysis of these dynamics, the book offers valuable insights into the complex relationship between state consumer policy and civil society engagement. It is aimed at professionals, students, and anyone interested in the development of consumer policy and its impact on society.