Competitor Relationship Management

Oliver Neumann develops an innovative and holistic approach to cost- and benefit-oriented management of relationships between competitors. The author derives an innovative coordination model for competitor relationships based on existing governance and theory models, and for the first time, he models the types, structures, and dynamics of competition costs and competition benefits. The design approach presented in this work encompasses both the perspective of a competitor and the perspective of competition organizers. It demonstrates how the intensity of relationships between competitors can be influenced through configuration, interaction, and infrastructure management.