Company Success among German Internet Start-ups

The book "Company Success among German Internet Start-ups" by Dominik P. Matyka offers a comprehensive analysis of the factors that influence the success and failure of internet start-ups in Germany. It highlights the complex challenges faced by founders and examines why some companies thrive while others fail. The study is based on current research findings and identifies key characteristics that are crucial for entrepreneurial success. Particular emphasis is placed on the role of social media and networks, which have proven to be indispensable tools for marketing and the dissemination of innovation. The book is aimed at students, professionals, and anyone looking to gain a deeper understanding of the dynamics of the start-up world.