Community Marketing

The book "Community Marketing" by Sebastian Unger offers a comprehensive analysis of the use of communities to promote products and services. It highlights how modern communication tools can optimize target audience engagement and enhance the efficiency of marketing strategies. Particularly in the tourism sector, which evokes a wide range of emotions, the potential of community marketing is evident. The work examines various forms and backgrounds of this marketing strategy and its specific application in tourism. Readers gain valuable insights into the dynamics of communities and their influence on purchasing decisions, making it an essential read for professionals in the marketing field.