Community Marketing

Sebastian Unger, 2008
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Product details

The book "Community Marketing" by Sebastian Unger offers a comprehensive analysis of the use of communities to promote products and services. It highlights how modern communication tools can optimize target audience engagement and enhance the efficiency of marketing strategies. Particularly in the tourism sector, which evokes a wide range of emotions, the potential of community marketing is evident. The work examines various forms and backgrounds of this marketing strategy and its specific application in tourism. Readers gain valuable insights into the dynamics of communities and their influence on purchasing decisions, making it an essential read for professionals in the marketing field.

Key specifications

Book cover
Paperback
Author
Sebastian Unger
topic
Social sciences
Subtopic
Marketing
Year
2008

General information

Item number
55196601
Publisher
VDM
Category
Reference books
Release date
4.3.2025

Book properties

topic
Social sciences
Subtopic
Marketing
Author
Sebastian Unger
Year
2008
Book cover
Paperback

Origin

Country of origin
Germany

Voluntary climate contribution

CO₂-Emission
Climate contribution

30-day right of return if unopened
24 Months Warranty (Bring-in)

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