Communication in social media: theories and models

The textbook "Communication in Social Media: Theories and Models" offers a comprehensive analysis of central communication models that are significant for media and communication management. It is aimed at students and professionals who wish to gain a deeper understanding of the theoretical foundations of communication in social media. The author, Simone Schmidt, further develops selected models and theories to illuminate their relevance and application in social media communication. Through a critical examination of the limitations and potentials of these models, a well-founded insight into the dynamics of social media is provided. The book is written in German and serves as a valuable resource for anyone dealing with the challenges and opportunities of communication in digital contexts.