Collaborative Customer Relationship Management

The book "Collaborative Customer Relationship Management" offers a comprehensive analysis of the changing business landscape and the increasing demands of consumers. It highlights how organizations can gain a competitive advantage through strong customer engagement and effective Customer Relationship Management (CRM). In an era where shopping habits are rapidly evolving, it is crucial to establish new strategic frameworks and promote collaboration across the entire value chain. The authors present a proven strategic concept that integrates innovative management approaches such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization. Experts from leading companies and academic institutions share valuable insights on redesigning organizations for the future.