Coffin Corner

The book "Coffin Corner" by Amel Karboul offers an in-depth analysis of the challenges faced by managers in a rapidly changing business environment. Karboul, an internationally recognized business consultant and former Tunisian Minister of Tourism, argues that the common practice of optimization in companies is often counterproductive. She illustrates this with the concept of "Coffin Corner," a state in which companies are restricted in their ability to act due to excessive efficiency. In a time when unpredictable events and complex interactions are on the rise, Karboul advocates for a more flexible approach to uncertainty. She highlights how Western companies can learn from cultures that are better at managing uncertainty and emphasizes the importance of tolerance for mistakes, multi-faceted planning, and intuition. This book is a valuable read for anyone looking to succeed in today's dynamic business world.