Crossover

The international book industry has been publishing more and more novels since Rowling's bestseller "Harry Potter," aiming to appeal to both adult audiences and children and teenagers. Why are certain texts read by different generations? Is this reception inherent in the texts themselves, or is it driven by the market? Can this market still be divided into a general literary market and a children's and young adult literary market? The comparative analyses in this book break down the methods that address a diverse age audience. It traces a tradition that runs from "The Adventures of Tom Sawyer" (1876) and "Treasure Island" (1883) through "Krabat" (1971) and "The Neverending Story" (1976) to "The Book Thief" (2005) and "Tschick" (2010). At the center is the intertwining of discourse.