Change Management in Versicherungsunternehmen

The insurance industry is facing enormous changes. The main drivers for this are cost pressure due to changes in customer behaviour and increased competition, changes caused by regulation, the general conditions of the market with a long-term low-interest phase and low growth and the pressure to innovate due to saturated markets. If you talk to top managers in the industry, you hear that insurance companies find it difficult to successfully implement changes. One reason for this is, for example, that the industry is very long-term oriented, because many customers commit themselves to the company on a long-term basis by signing contracts. In addition, the industry lives by hedging risks and not consciously taking them; but this is what you have to do if you want to manage change successfully. This book makes it clear that.