Change Management

With this book you get the e-book included! For 25 years, "Change Management" has been the standard work for anyone dealing with change processes in a company. With the 14th, updated edition, the authors formulate how to anchor a sophisticated change strategy, how to understand "leadership" and what a new corporate culture should look like. "Doppler and Lauterburg's book 'Change Management' has been very helpful to me personally in understanding the complexity of change. I have come across it again and again as a lecturer in the university as well as a human resources manager in the company. The book links theory and practice in an impressive way. The book is like looking into a magic bullet that holds the right answers even when you ask the wrong questions." Alfred Lukasczyk, Head of HR Marketing at Evonik "First published in 1994, this volume has since become a standard work for the German-speaking world." Harvard Business Manager "The bitterly needed toolbox for change managers" manager magazin "The ideal handbook from A to Z for newcomers and professionals alike" Bilanz.