Change Management für Führungskräfte

Advantages - Target-group-oriented approach: A book written by a manager, written for managers. - Specific structure: The book does not attempt to apply change management to all areas in companies, but is deliberately limited to the change of operational business activities in industrial companies. - Practical in application: The book is a practical guide with a clear procedure and thus represents a concrete aid for managers in their everyday change management work. To the book Why do many change projects in companies fail? How can change management be successfully implemented in practice, especially in the area of operational business activities in industrial companies? The author has experienced successes and failures every day. In this book he shows, supported by a clear approach and continuous case studies, how this one can be achieved.