Chancen und Risiken der EU-Osterweiterung

Through the EU's eastern expansion, the EU has gained an attractive procurement and sales market with around 100 million potential customers and high growth dynamics.

This paper examines the opportunities and risks that the EU eastern expansion presents to small and medium-sized enterprises in Berlin.

The attractiveness of various Central and Eastern European markets (CEE) is assessed based on current macroeconomic key figures.

Based on a survey conducted as part of this work involving 130 Berlin companies, the majority of which have already established business relationships in CEE, the essential success factors for cross-border business activities are detailed.

The paper is rounded off with a comprehensive overview of the key support and funding opportunities available for initiating business activities in CEE.

This work is aimed at small and medium-sized entrepreneurs seeking practical advice and suggestions for planning and starting business activities in CEE.