Cashvertising

Revised new edition! Great for web texts, banner advertising, online content - the best book on good copywriting. At most, 1 in 100 business people knows the following facts when it comes to creating powerful advertising: 60% of people only read headlines, subtitles under photos reach 200% more readers than body text, ads with sale prices attract 20% more attention, and so on. The largest advertising agencies in New York use these little-known secrets every day to persuade people to buy. Now you can too - thanks to CA$HVERTISING. The techniques presented in this book are based on human psychology and work - no matter where you are, what type of product or service you sell, or how you advertise. In fact, it costs hardly a cent to implement them. CA$HVERTISING teaches you the tips, tricks, and strategies that New York's top copywriters and leading marketers use to make consumers buy like crazy. No matter what you sell or how you sell it - this practical book will teach you how to create powerful ads, brochures, sales letters, websites, etc., how to make people believe your statements, what clever methods exist to convince people of your advertising messages, effective tricks for writing headlines that grab absolute attention, and perfect copywriting.