The 60% Potential

English, Jan Pechmann, Johanna Gollnhofer, 2025
Ratings
BrandMore from Campus
Delivered between Fri, 20.3. and Tue, 24.3.
Only 3 pieces in stock at supplier
Free shipping starting at 50.–

Product details

"The 60% Potential" is a specialized book that explores the role of marketing in promoting sustainable consumption behavior. Written by Jan Gollnhofer, the book provides an in-depth analysis of how marketing strategies can be developed to attract a broader audience for sustainable products. It is aimed at professionals and enthusiasts in the fields of social sciences and marketing who seek a deeper understanding of the challenges and opportunities in sustainable consumption. With a paperback cover and a total of 224 pages, this book is both informative and visually appealing. The content is written in English and offers valuable insights into the connection between marketing and sustainable behavior.

Key specifications

topic
Economy & Law
Subtopic
Marketing
Language
English
Author
Jan Pechmann, Johanna Gollnhofer
Year
2025
Number of pages
224

General information

Item number
58160375
Publisher
Campus
Category
Reference books
Release date
2.5.2025

Book properties

topic
Economy & Law
Subtopic
Marketing
Language
English
Author
Jan Pechmann, Johanna Gollnhofer
Year
2025
Number of pages
224
Edition
1

Voluntary climate contribution

CO₂ emissions
0.25 kg
Climate contribution
CHF 0.11

30-day right of return if unopened
No warranty
1 additional offer

Compare products

Goes with

Reviews & Ratings

Warranty score

How often does a product of this brand in the «Reference books» category have a defect within the first 24 months?

Source: Digitec Galaxus
  • 1.Beltz & Gelberg
    0 %
  • 1.Bertelsmann C.
    0 %
  • 1.Campus
    0 %
  • 1.Carl Auer
    0 %
  • 1.dPunkt
    0 %

Warranty case duration

How many working days on average does it take to process a warranty claim from when it arrives at the service centre until it’s back with the customer?

Source: Digitec Galaxus
  • Campus
    Not enough data
  • 1.Penguin Random House
    0 days
  • An der Ruhr
    Not enough data
  • Anaconda
    Not enough data
  • Ariston
    Not enough data

Return rate

How often is a product of this brand in the «Reference books» category returned?

Source: Digitec Galaxus
  • 48.Orell Füssli
    1 %
  • 48.Oxford University Press
    1 %
  • 55.Campus
    1.1 %
  • 55.John Wiley & Sons
    1.1 %
  • 55.Penguin Random House
    1.1 %
Source: Digitec Galaxus