Praxishandbuch Produktmanagement, mit 1 Buch, mit 1 E-Book

The Practical Handbook of Product Management is now definitively becoming a classic in its 8th edition. This long-seller has provided several generations of product managers with the necessary tools and has had a lasting impact on the sales of countless products. Universities and private training institutes use the book in their marketing programs. The completely revised new edition of this standard work offers practitioners the perfect guide for all the steps necessary to make a product and its marketing successful. The practical instructions, checklists, exercises, and tests at the end of each chapter ensure easy applicability of the knowledge in practice.

In this now established standard work, the business consultant provides a whole catalog of arguments in favor of product management and a roadmap for its implementation. Matys has clearly focused on his target audience and delivers quick knowledge without much theoretical baggage.

The book caters to the informational needs of both newcomers and professionals. Newcomers will have countless detailed questions answered, while experienced professionals can use the book directly as a reference guide.