BWL Grundwissen

Knowing the concepts and relationships of business administration offers many advantages in both studies and career. Here, you will learn what is meant by terms such as contribution margin, marketing mix, or job enlargement. You will gain insight into all important areas, such as management, controlling, and human resources. Content includes: Principles and management of business administration - the company and its management, the tasks of finance, accounting, and controlling, fundamental marketing measures and possible marketing strategies, human resources, wages and salaries - the company and its employees.