BWL für Dummies. Das Lehrbuch

Would you like to gain a comprehensive overview of the subfields of general business administration? This book will help you with that! Established experts in their fields explain everything you need to know in clear language and with illustrative examples, covering topics from materials management to production and logistics, as well as marketing. All important subjects related to investment and financing, internal and external accounting, as well as corporate management and organization are also thoroughly addressed across nearly 1000 pages.