The Simple Living. Von Alexander Paar (@alexanderpaar)

Nordic coziness – Make your dream home a reality with the style guide from interior expert Alexander Paar! Minimalist design and coziness often seem incompatible to many. However, Alexander Paar, content creator and art director, proves the opposite on his namesake account. His living space is inspired by Scandinavian design, his passion for organic furniture, and the Swedish lifestyle of Lagom. He celebrates simplicity in all areas of life and emphasizes conscious consumption and quality in interiors. The neutral colors of beige, white, and black set the tone in his home, demonstrating that they are anything but cold. With carefully selected decorative objects, clear structures, and a harmonious color concept, the trained fashion journalist has created a retreat for relaxation in his four-room old apartment in Bielefeld. The curated glimpses into his home, his living style, and his impressions from trade shows and design trends inspire more than 100,000 people daily. In his style guide, Alexander Paar explains the basics of interior design. You can expect: an introduction where Alexander Paar shows you how he found his living style, how he continuously brings variety into his apartment, and how he enhances everyday life with his home; a foundational chapter containing all the essential tips and tricks on colors, materials, lighting, flowers, decorative objects, and organization; a tour through Alexander Paar's apartment with detailed insights; and an additional chapter with inspirations for special decorative occasions like Christmas and Easter. This extensive style guide invites you to browse not only in content but also visually. Thanks to its high-quality special features, the book is a true eye-catcher and is perfect as a coffee table book for admiration and inspiration. The style guide is characterized by inspiring and aesthetic photos.