Business Guide for Strategic Management

The "Business Guide for Strategic Management" is a comprehensive professional book aimed at executives, managers, and self-employed individuals who want to use their resources sustainably and consciously. The book follows the motto "Work smart, not hard" and offers a systematic organization of work methods and strategies to strengthen market positions and realign strategies. The key success factors and methods that are important for developing products and services that meet customer needs are presented in alphabetical order. The clear structure of the chapters also makes the book a useful reference work. The second edition includes numerous revised text passages as well as new case studies and up-to-date data materials that enhance practical utility. At the end of each chapter, valuable practical tips are provided to support the application of what has been learned.