Branded Interactions

Branded Interaction Design (BIxD) – the brand-appropriate design of interactive applications – goes far beyond visual design. The number of digital brand touchpoints is growing rapidly. Developing and orchestrating them coherently in line with the brand presents new challenges for companies and agencies. Katja Wenger and Marco Spies support renowned companies in their digital transformation with their agency. They know how to make brands authentically experienced in the digital space and how to plan and design digital products and services in line with the brand. They understand the corporate side from their own start-up experiences and share this knowledge. Profound and practical. Structured and comprehensible. This book offers you:

• Planning certainty: You will know the phases of the BIxD process, understand what is important in each phase, and be able to implement complex projects confidently and systematically.
• Tools: You will eagerly rely on practical tips and tools, refer to graphics and checklists, and use them beneficially in your projects – whether small or large.
• Structure: You will learn what matters among the multitude of possible touchpoints, what the respective opportunities and risks are, and what to consider in conception and design.
• Agility: You will recognize how economics and IT, society and design interact today and why flexible structures are more resilient than rigid ones.
• Start-up culture: You will be inspired by the mindset of a new era, which runs like a red thread throughout this book.

This book was intended to be a revision of a successful title. It has become a new book. For a new time. For your success in this time.