Bluetooth-Marketing: Handlungsempfehlungen für die erfolgreiche Planung und Umsetzung einer mobilen

The specialized book "Bluetooth Marketing: Recommendations for Successful Planning and Implementation of a Mobile Strategy" offers a comprehensive analysis of the opportunities that Bluetooth technology opens up in the field of mobile marketing. In light of advancing technological developments, the interaction between businesses and consumers is being revolutionized by innovative approaches such as Bluetooth marketing. The book highlights how companies can create real value for users by providing valuable content, such as movie trailers or coupons. It demonstrates that the viral aspects of this marketing strategy are crucial for the success of campaigns, as interesting content is often shared across social networks. The book is aimed at decision-makers in agencies and companies considering the integration of Bluetooth marketing into their media mix and provides valuable decision-making aids for the effective use of this communication opportunity.