Blickwechsel

'Blickwechsel' illuminates the relevance of culturally conditioned differences in perception perspectives and behaviors for translatorially guided intercultural contact situations. At the interdisciplinary intersection of modern translation studies and intercultural communication research, Heidrun Witte explains the theoretical foundations clearly using relatable everyday and text examples. The subsequent discussion of didactic translations includes detailed source and target text analyses, error discussions, and solution proposals. Both beginners and experienced learners and educators will find a reader-friendly approach to the highly relevant topic of the influence of translational actions on the development of cultural stereotypes and, consequently, on understanding and misunderstanding in intercultural communication.